In this success story, Zearrow guides an established clothing business in crafting its first jewelry line as it enters the jewelry industry. See how we leverage our years of experience as a custom jewelry manufacturer to turn their concept into a full jewelry set, and then into a captivating collection.
A Bold Trial from an Apparel Brand
A French streetwear brand approached us wanting to expand their market by adding some accessories to their lineup. Well-known for their retro-inspired clothing, they plan to offer jewelry collections that reflect the same style and appeal. However, the client doesn’t have any experience in jewelry creation, thus partnering with a seasoned jewelry maker will be important for the project’s success.
They initially reached out via an inquiry on our website along with some images of products to give us an idea of what they plan to create. Not having a dedicated jewelry design team or CAD designers, the concept images were made using some pieces they found online and via photo editing tools.
Originally, the client wanted a pearl chain accentuated by a relief pendant as the initial jewelry piece for their new collection. Looking at the sample images, they envisioned the necklace having an amber gradient. The cameo will have an image of a female on one side and a stylized lettering of their brand on the other.
Upon further discussions with the client, we were able to understand the details they wanted for the piece.
- Amber pearl necklace with cameo
- Beads made of natural amber
- Copper base
- Double silver plated
- A third layer of Palladium (platinum)
- Rhodium finish for metal parts
- Logo embossed in mother-of-pearl
- 50cm in length
With the specifics now defined, our design team immediately went to work in creating a sample based on their requirements. Leveraging years in bespoke jewelry manufacturing and mastery of the chosen materials, our expert designers created a final design that perfectly captures their concept for the piece.
We showed the client images of the completed sample, requesting for them to provide feedback or revision requests and confirmation before proceeding to the production phase. Impressed with how the sample looked and eagerly anticipating the final product, they gave their approval for the sample.
Guiding the Client to the Jewelry World
While the client just wanted to make a necklace for their first foray into the jewelry industry, we saw great potential for the project business-wise. We told them that since we already created a base design for a pendant, we could easily expand it into a full line of jewelry pieces. Earrings and bracelets can be crafted in line with the base design, turning it into a jewelry set they can introduce to their customers.
Some recommendations we provided include:
- Compared to individual designs, a jewelry series has a more prominent appeal and gives them more room to create marketing opportunities.
- Offering a jewelry series lets customers choose between buying a single piece or an entire set, allowing for more profit by increasing individual prices.
Additionally, the client felt that the amber color we chose for the necklace was too yellow and might take away from the pendant, so they wanted white pearl instead. We took their suggestion and made the piece using their preferred material.
However, thinking that the amber hue was more in line with their retro branding, we recommended making one as well to see how the final build would look. Understanding the reasons behind our recommendation, they agreed to proceed with the project in both directions. After sending them images of the finished samples, they were excited with what they saw and were already brainstorming some ideas for marketing.
Let’s Set Sail the Jewelry Business!
The client has constantly received updates regarding the production process. From progress reports to current obstacles we’re encountering and how we overcame them, we send them photos to show we’re actively working on completing the project.
Pulling out all the stops in completing this project, we implemented our expertise in plating and finishing techniques to make the silver pieces shine without overtaking the natural materials. Amber and pearl pieces are carefully selected to have equal measurements across the jewelry. Moreover, the embossed logo on the pendant shows the intricacy of our artisan’s skill and great attention to detail.
Thanks to Zearrow’s suggestion, we kept 2 versions of necklaces, one in amber and another in white pearl. We also created bracelets and pairs of earrings that complement the necklace’s aesthetic design.
Upon receiving the final pieces, they were very satisfied with the result and shared the photos with the team after posting them on their social media channels. They clearly have a knack for marketing and aesthetics, utilizing the model’s poses or matching the clothes with the pieces to create captivating posts for the pieces. These received a lot of attention and interaction on their Instagram profile, raking in thrice the likes compared to their usual clothing-related content, and became one of the brand’s bestselling product.
Showcase of the Jewelry Sets
Below are some images showcasing the jewelry we’ve created for the client. They reveal the meticulous craftsmanship our team applied in making the jewelry pieces. And combined with the client’s eye for marketing, they were able to successfully enter the jewelry market.
The Pearl Jewelry Set
Impressive Marketing Ideas of the Jewelry Set
Your Close Jewelry Business Partner
Regardless of whether you have experience in the jewelry industry or not, trust Zearrow to be with you when navigating the business. Entering the jewelry market may seem overwhelming for first-timers, but with our guidance and expertise by your side, you can easily find your way and see exceptional results.
We’re globally known as a reliable source for custom waterproof and anti-tarnish jewelry, offering top-notch and marketable jewelry pieces that will suit any business needs. Constantly working with leading brands and jewelry startups looking for their first top seller, we’ve established a refined sourcing process that guarantees results. Talk to our team today and see how we can leverage our experience, skill, and creativity to help you achieve your goals.
