PVD coated jewelry has become increasingly popular because of its blend of modern aesthetics and resilience. It serves as the perfect solution for people who seek long-lasting jewelry, without an exorbitant cost or rigid maintenance procedures.
But how long does PVD coating last really? In this article, we will reveal how long you can keep using your PVD coated jewelry without tarnishing or fading.
What is PVD Coating on Jewelry?
Physical Vapor Deposition (PVD) on jewelry is a vacuum coating process usually used on stainless steel jewelry. It basically involves vaporizing a solid metal (usually titanium, zirconium, or gold) in a vacuum and applying the thin, durable metal films to jewelry surfaces.
PVD coated jewelry pieces are highly resistant to rust, tarnish, & corrosion, and the coating process enhances their durability, aesthetics, and makes them suitable for people with sensitive skin.
Can PVD Coated Jewelry Last 10 Years?
With proper care and maintenance, PVD-coated jewelry will last for 1-3 years, or even longer. But the claim that it can last for 10 years is merely a marketing tactic used by jewelry manufacturers and suppliers to sell.

Benefits of PVD Coated Jewelry
Enhanced Durability
PVD coating on jewelry creates a molecular bond with the jewelry piece, resulting in an ultra-hard, scratch-resistant piece that can withstand tarnishing, fading, and corrosion. This ensures the jewelry retains its integrity for a very long time.
Aesthetic Versatility
PVD coating process can be configured to a wide range of colors and finishes, including 14K, 18K, Rose Gold, and Black Plated. Its aesthetic versatility allows jewelry lovers to tap into trends and their personal styles without compromising the piece’s structural integrity.
Hypoallergenic Properties
PVD coated waterproof stainless steel jewelry is a game-changer for those with sensitive skin. The coating acts as a barrier, preventing direct contact between the skin and any irritating element in the jewelry, such as nickel.

Factors Affecting PVD Coated Jewelry Durability
While physical vapor deposition jewelry coatings are often revered for their resilience, how long they will last actually depends on some factors, which includes:
Quality of the Base Material
The foundation matters a lot. PVD coatings stick better and last longer on corrosion-resistant materials like custom stainless steel jewelry or titanium jewelry. If the base material is made of low-quality metals that are prone to rust or degradation, the PVD coating will begin to wear off as the base material weakens.
Thickness of the PVD Coating
A thicker PVD layer generally offers better wear resistance. However, excessive thickness causes brittleness or uneven application, so precision is key. It’s recommended that the PVD micron layer should be about 0.03-0.08. This balances durability with flexibility.
Wear and Care Habits
Daily use and improper care accelerates wear, which reduces the jewelry lifespan. Activities like manual labor and exposure to abrasive surfaces can scratch or chip the coating. Also, tossing your jewelry into a cluttered drawer instead of storing them separately in a safe pouch, can affect their durability.
Environmental Factors
Chemicals (perfumes & cleaning agents), moisture (sweat & saltwater), and UV rays degrade PVD coatings. Elements like abrasive chemicals, chlorine, salt, and prolonged exposure to UV rays cause fading, which reduces the estimated years the PVD coated stainless steel jewelry is supposed to last.

Tips to Maximize PVD Jewelry Lifespan
Proper Care and Maintenance
Frequently clean your PVD gold plated jewelry with a soft cloth and mild soapy water to remove oils & dirt. Also, avoid contact with abrasive tools or harsh chemicals that may strip the coating off. To add to that, always store your PVD coated jewelry separately in soft pouches to prevent scratches from other jewelry.
Choosing High-Quality PVD Pieces
Select a reputable custom jewelry manufacturer that understands “how does PVD coating work” and use medical-grade stainless steel or titanium as base metals. Also, inspect their PVD coating process to guarantee their professionalism and thickness of the PVD coating.
Conclusion
PVD coated jewelry combines better durability with captivating aesthetics, making it a worthy investment for everyone, including those with sensitive skin. But contrary to many people who say they can last for 10 years, PVD coating on jewelry often lasts for 1-3 years, and a little more if properly maintained.
FAQs
1. Is PVD Coating Safe for Sensitive Skin?
Yes, PVD coatings are hypoallergenic, meaning they act as a barrier against irritants like nickel. Thus, they are safe for people who tend to have skin reactions.
2. How Thick is the PVD Coating Layer?
Common PVD coating layers usually fall between 0.03-0.06 microns thick. But high-end brands who prioritize extreme toughness use a 0.08 microns coating layer.
3. Can PVD Coated Jewelry be Repaired?
Minor scratches can be buffed and polished to cover up, but severe damage requires recoating.
4. Does PVD Coating Change the Color of Jewelry Overtime?
No, PVD coating doesn’t change the color of jewelry unless when exposed to UV rays, chemicals, or abrasive elements.